Study the market before entry
When the need arises for corporations to conduct market research, we are at hand to handle the whole process, from planning a project, executing it through to analysis and presenting the findings. We know that good market research is about asking the right questions in the relevant market segment.
In order to do this we have a field force that is articulate at the whole process of research. We recognize that market research is almost always a team effort and we work closely with our clients during this process.
Gain local expertise
To meet sales targets within the confines of existing budgets, companies must develop comprehensive Go-To-Market plans. These plans are especially important before deciding to launch a new service or product. An effective Go-To Market plan should clearly define how targets are to be achieved through sales and marketing efforts.
Working closely with our customers, we build Go-To Market plans that are relevant and specific for the uniqueness of the East African region. We further more engage with our customers to execute the agreed plan and to adjust it as and when necessary.
Shorten the sales cycle
We understand that selling is a science that needs processes followed. When we take up our customer’s products for sales activities, we follow a process that will ensure that their bottom-line will surely thank us. Every business needs to be able to effectively sell its products, and we are best placed to advice and push customer products in the market place given our vast network of contacts.
As customers become more and more demanding and sophisticated the need for a professional account management arises. We work closely with our customers to increase their client retention results. Given our presence on the ground we can continually visit your clients and solve their problems before they opt for a different provider.
It is common knowledge that selling to an existing customer is much easier than establishing a new account. Research also shows that even one unhappy customer can ruin hard work that was invested over many years. Therefore, we view account management as one of the most important and sensitive tasks we can take upon ourselves